At the moment, there are issues with opening HEIC files on Windows. While it’s great improvement for iPhone users with limited storage, it could be troublesome to Windows users. People also read: How to Recover Deleted Photos and Videos from iPhone/iPadĪpple’s new HEIC image format is really awesome: high quality but occupy less storage. Besides, a JPEG is a single image, but a HEIF may contain a single image or a collection of images, which makes HEIF perfect for Apple’s Live Photos. Its main advantage is that photos saved in HEIF are roughly half the size of JPEGs, and of better quality. HEIF is based on the HEVC (High Efficiency Video Compression) or H.265 video format already used on newer iPhones. It is a file extension of HEIF (High Efficiency Image Format), a lossy compressed media container format developed by MPEG (Moving Picture Experts Group). What is HEIC/HEIF? Difference between HEIF and JPEGĪlong with the release of iOS 11, Apple is starting to roll out a new image file format – HEIC.